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This newsletter is for bootstrappers who are looking for a new business opportunity, and believe that the best b2b opportunities might be outside of their own hobbies, experiences, and communities.
They believe that the most viable strategy for finding a good business is to identify an underserved niche where customers are underserved by the big dogs.
Our newsletter identifies companies that have raised serious VC money - the type of money that means you have to grow by 20% month-over-month. The type of money that means you can't be happy with a $5 million ARR company, you need to get to $50 million.
Here is the primary strategy you'll find in our newsletters:
We identify a market that has been proven by a enterprise or VC-backed company
We validate that the core of the product can be replicated by a bootstrapper with reasonable effort.
We identify opportunities for a down-market niche, determine their UBP (unique buying proposition - the thing they need that the big company can't give them)
We sum it all up for you - giving you the market, niche, downmarket opportunity, UBP analysis, and potential software costs
What should I do with the results?
If you agree with the analysis, and feel you have the founder/market fit for the opportunity, it's your turn to run with it! Start reaching out to customers in the niche, ask for pre-sales, and once you have 5-10 companies lined up, start building!
Why should I NOT sign up?
You shouldn't sign up if you:
Believe that you can only be successful if you come up with the idea. We believe that competition is good for validating a market, and downmarket give bootstrappers a unique opportunity to compete - and win - against bigger, funded companies.
Care about credentials. I'm a bootstrapper - just like you. I'm doing this research for myself, and looking to see if other bootstrappers would pay for the research I'm doing. I offer a free premium article to show that the quality of the newsletter speaks for itself.