The Foundation breaks down starting a company into four distinct steps:
Idea Generation
Learn the technique I use to find market-researched ideas for the Software Ideas newsletter, and apply it to your own research.
Exploration
In exploration, we'll learn how to get honest feedback about our ideas from customers, without them even knowing about the idea itself! It's the no-risk form of customer discovery.
Idea Invalidation
This is where many founders go wrong. Here, we'll look at all the risks our idea has, and discover specific, measurable ways to test those risks so we know if this idea is going to be a winner - even before we build the MVP!
Pre-sales and Development
Learn how to pre-sell a product without building it first AND without being scammy.
Quarterly Subscription
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